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A paragraph is more than just a bunch of sentences and whitespace. It’s a vital ingredient for readability, both for your readers and for Google. So, what does an SEO-friendly paragraph look like? Let’s explore some key elements!
1. Address one topic
Avoid addressing multiple things in one paragraph. A paragraph should be a thematic union, meaning that sentences should belong together. If you want to cover a new topic, start a new paragraph.
2. Keep them short
SEO-friendly paragraphs should be short and sweet, aiming for around 10 sentences at most. If your topic is too large, you might be addressing different things in one paragraph, so split it up!
3. Use subheadings
Don’t forget to add subheadings to your text! They help readers grasp the main message of your content and make it easier to navigate, especially since people usually skim a text before they decide to read.
Writing clear and SEO-friendly paragraphs will make your text more readable, so it’s worth the extra effort to learn how to write them. Trust us, your readers will thank you for it!
Start with your core sentence
An SEO-friendly paragraph kicks off with a key sentence that nails the main idea. Then, you toss in a couple of supportive sentences that vibe with the main message, but also add some extra details or a new angle. Sometimes, you might wrap it up with a neat ending or a smooth transition that sets the stage for what’s next.
This short SEO love recipe we got from our friends at Yoast.com will help you write clear paragraphs that are also SEO-friendly!
1. Decide the message of the paragraph.
2. Get that message into a sentence, which will be the first sentence of the paragraph. Consider if it’s possible to use your focus keyword for SEO. However, if your focus keyphrase makes your first sentence sound weird, then don’t use it.
3. Write a few supporting sentences that elaborate on the first sentence or bring nuance to your main message. Stay on topic!
4. Optional: Write a concluding sentence to round things up or a transitional sentence to introduce your next topic.
5. Assess whether or not your paragraph is too long. If it’s more than 10 sentences, consider splitting it into two paragraphs.
6. Do you need a subheading for this specific paragraph? If so, write one. When in doubt, use a subheading. People generally don’t use enough subheadings in their text. And if it makes sense, try to use your focus keyphrase in the subheading.
7. Re-read the paragraph you’ve just written. Does it make sense?
8. Last checks: Make sure you don’t use too many long sentences. Avoid passive voice as much as possible, and check whether you used enough transition words.
Remember, when you’re knocking out posts or articles, clarity is key. Not only does it make your content super easy to digest, but clean, concise paragraphs can also bump you up in search engine rankings. So, why not jazz up those paragraphs with a bit of SEO magic? And oh, zero in on those crucial sentences—they really do make all the difference!
Thanks for reading d-.-b